# Press Room

## All

### Brand Collaborations

- [**Legitimate's Best of 2024**](/content/case-studies/legitimates-best-of-2024/index.html)  
    
  December 13, 2024

- [**Introducing Our Rebrand - The Evolution of Legitimate**](/content/case-studies/introducing-the-evolution-of-legitimate/index.html)  
    
  August 27, 2024

- [**Announcing Legitimate’s Partnership with Avery Dennison**](/content/case-studies/announcing-legitimates-partnership-with-avery-dennison/index.html)  
    
  Jul 2024

- [**Legitimate Launches on Avalanche with Investment from AvaLabs Blizzard Fund.**](/content/case-studies/legitimate-launches-on-avalanche-strategic-partnership-with-avalabs-investment-from-blizzard-fund/index.html)  
    
  May 2023

## In The Press

- [**“Reverse Engineering” by TOMBOGO Shakes Up NYFW**](https://www.designscene.net/2024/09/tombogo-ss25.html)  
    
  September 9, 2024

- [**TOMBOGO Redefines Fashion Utility in Reverse Engineering**](https://www.1202magazine.com/fashion/tombogo-reverse-engineering)  
    
  September 8, 2024

- [**Legitimate Partnered With PUMA and Roc Nation to Launch Second Mixtape Series, Blockchain-Powered Sneaker Collection**](https://hypebae.com/2023/8/best-digital-fashion-nft-web3-metaverse-projects-releases-valentino-barbie-ahluwalia-gucci)  
    
  August 2, 2023

- [**Sneaker brand marketing 2.0 involves NFC tags and gaming partnerships**](https://www.glossy.co/fashion/sneaker-brand-marketing-2-0-involves-nfc-tags-and-gaming-partnerships/)  
    
  July 18, 2023

- [**ESSENCE Fashion Digest: Puma's New Mixtape Collection, Tommy Hilfiger X Supervsn, And More**](https://www.essence.com/fashion/essence-fashion-digest-puma-tommy-hilfiger-supervsn-and-more/)  
    
  July 14, 2023

- [**PUMA @ Roc Nation's "Mixtape" Collection Honors Hip-Hop**](https://www.nicekicks.com/puma-x-roc-nation-mixtape-collection/)  
    
  July 14, 2023

- [**Legitimate, PUMA & Roc Nation Team Up to Honor Hip-Hop**](https://www.mensjournal.com/sneakers/legitimate-puma-roc-nation-team-up-to-honor-hip-hop)  
    
  July 14, 2023

- [**Puma drops $130 crypto sneakers in collaboration with Jay Z’s Roc Nation**](https://www.theblock.co/post/239657/puma-drops-130-crypto-sneakers-in-collaboration-with-jay-zs-roc-nation)  
    
  July 14, 2023

- [**Alexander-John and His Roc Nation x PUMA RS-XL “Mixtape Evolution Pack” for Hypebeast’s Sole Mates**](https://hypebeast.com/2023/7/alexander-john-roc-nation-puma-rs-xl-mixtape-sole-mates-interview)  
    
  July 15, 2023

- [**Puma Drops Mixtape Collection in Honor of Hip-Hop’s 50th Anniversary**](https://www.billboard.com/shop/puma-mixtape-collection-hip-hop-50th-anniversary-1235374700/)  
    
  July 15, 2023

- [**Puma Launches Mixtape Collection in Honor of Hip-hop's 50th Anniversary**](https://boardroom.tv/headline-to-go/july-13-2023-jets-hard-knocks-aaron-rodgers/#puma-launches-mixtape-collection-in-honor-of-hip-hop-s-50th-anniversary)  
    
  July 14, 2023

- [**Puma Celebrates the 50th Anniversary of Hip-Hop With the ‘Mixtape’ Collection**](https://footwearnews.com/shoes/sneaker-news/puma-hip-hop-50th-anniversary-mixtape-collection-sneakers-1203492610/)  
    
  July 14, 2023

- [**Hip-Hop Collab Teams PUMA, Roc Nation and Legitimate for Sneaker Release**](https://www.coindesk.com/web3/2023/07/14/hip-hop-collab-teams-puma-roc-nation-and-legitimate-for-sneaker-release/)  
    
  July 14, 2023

- [**AMBUSH®がコラボNFTとNFCを組み込んだコラボTシャツを発売！**](https://www.gqjapan.jp/article/20230501-ambush-nct-news)  
    
  May 1, 2023

- [**HHW Gaming: Overwatch League Presents SF Shock With AF1s Designed By Alexander-John As “Trophies”**](https://hiphopwired.com/959690/overwatch-league-sf-shock-air-force-1-alexander-john/)  
    
  March 12, 2021