Press Room

All

Brand Collaborations

• Legitimate's Best of 2024

  December 13, 2024

• Introducing Our Rebrand - The Evolution of Legitimate

  August 27, 2024

• Announcing Legitimate’s Partnership with Avery Dennison

  Jul 2024

• Legitimate Launches on Avalanche with Investment from AvaLabs Blizzard Fund.

  May 2023

In The Press

• “Reverse Engineering” by TOMBOGO Shakes Up NYFW

  September 9, 2024

• TOMBOGO Redefines Fashion Utility in Reverse Engineering

  September 8, 2024

• Legitimate Partnered With PUMA and Roc Nation to Launch Second Mixtape Series, Blockchain-Powered Sneaker Collection

  August 2, 2023

• Sneaker brand marketing 2.0 involves NFC tags and gaming partnerships

  July 18, 2023

• ESSENCE Fashion Digest: Puma's New Mixtape Collection, Tommy Hilfiger X Supervsn, And More

  July 14, 2023

• PUMA @ Roc Nation's "Mixtape" Collection Honors Hip-Hop

  July 14, 2023

• Legitimate, PUMA & Roc Nation Team Up to Honor Hip-Hop

  July 14, 2023

• Puma drops $130 crypto sneakers in collaboration with Jay Z’s Roc Nation

  July 14, 2023

• Alexander-John and His Roc Nation x PUMA RS-XL “Mixtape Evolution Pack” for Hypebeast’s Sole Mates

  July 15, 2023

• Puma Drops Mixtape Collection in Honor of Hip-Hop’s 50th Anniversary

  July 15, 2023

• Puma Launches Mixtape Collection in Honor of Hip-hop's 50th Anniversary

  July 14, 2023

• Puma Celebrates the 50th Anniversary of Hip-Hop With the ‘Mixtape’ Collection

  July 14, 2023

• Hip-Hop Collab Teams PUMA, Roc Nation and Legitimate for Sneaker Release

  July 14, 2023

• AMBUSH®がコラボNFTとNFCを組み込んだコラボTシャツを発売！

  May 1, 2023

• HHW Gaming: Overwatch League Presents SF Shock With AF1s Designed By Alexander-John As “Trophies”

  March 12, 2021