# The next evolution of consumer engagement.

Breakthrough NFC technology that transforms passive products into interactive brand moments – no app downloads, no friction, just pure connection.

[Schedule demo](/content/ja-jp/schedule-a-demo/index.html)

.webp)

## Change how fans interact with your products.

#### Music

Transform concert and tour merch into "keys" for exclusive content. Unlock behind-the-scenes footage and messages from artists.

#### Sports

Protect your memorabilia with proof of authenticity. Connect game-worn merch to digital content made by athletes for their fans.

#### Fashion

Give brand-loyal customers early access to new season drops. Encourage onsite movement and increase time spent at events.

## Your jersey. Their unbreakable connection.

Transform every piece of team merchandise from passive memorabilia into a living, breathing portal of player insights, exclusive content, and fan-first experiences.

[Schedule demo](/content/ja-jp/schedule-a-demo/index.html)

## Merchandise that performs as hard as you do.

Create a direct digital dialogue with fans, turning every piece of merch into a dynamic, interactive platform for storytelling, rewards, and community building.

[Schedule demo](/content/ja-jp/schedule-a-demo/index.html)

## Transform traditional products into digital channels.

Physical products become intelligent, allowing sales to start an ongoing digital relationship and continuous customer engagement.

#### Regular T Shirt

- Customer buys it  
- Customer wears it  
- Brand has no further interaction  
- No data collected  
- No additional value created

#### Legitimate Connected Shirt

- Customer buys it  
- Registers ownership digitally  
- Accesses exclusive content  
- Joins authenticated community  
- Generates engagement data  
- Creates ongoing touch-points with brand

## See how the biggest brands are innovating.

Customizable experiences for creative activations. Legitimate works with your team to implement solutions that drive results.

### Collaborations  
**PUMA® x Roc Nation RS-XL "Mixtape" Collection**  
  
[Learn more](/content/ja-jp/projects/puma-r-x-roc-nation-rs-xl-mixtape-collection-4/index.html)

**Adidas Euros Scavenger Hunt**
  
[Learn more](/content/ja-jp/projects/adidas-euros-scavenger-hunt/index.html)

**Timberland at Hypefest**  
  
[Learn more](/content/ja-jp/projects/timberland-at-hypefest/index.html)

### Learn more