# Turn every product into a game-changer

From merch drops to match day, bring fans into the game. Whether it’s a signed jersey, a collectible card, or a halftime giveaway, Legitimate connects your product to the action. Every tap unlocks moments fans care about while giving your team the data to fuel the next big play.

## Activations at scale

### 12,000+

Integrated Legitimate’s tags and capabilities into the adidas Membership Program, adiClub, for fans at the Fanzone event in Berlin, Germany. Our technology supports almost 6,000+ scans in a single day during the event.

### 180+

- Total scans of tags distributed across the Fan Zone
- Tags on memorabilia and for scavenger hunt badges

## Powering activations at scale

Integrated Legitimate's tags and capabilities into the adidas Membership Program, adiClub, for fans at the Fanzone event in Berlin, Germany. Our technology supports almost 6,000+ scans in a single day during the event.

### 12,000+

- Total scans of tags distributed across the Fan Zone

### 180+

- TAGS
- Tags on memorabilia and for scavenger hunt badges

## How it works.

Transform everyday products into digital channels.

### Smart Tags

Embedded NFC chips customized to product type

### Secure Links

Unique and unsharable scan URLs for every interaction

### Live CMS

Update digital experiences anytime, no developer required

### Analytics Dashboard

Real-time data on consumer interaction and engagement

### No App Required

Mobile web-based experience keeps adoption friction-free

### Retarget Marketing

Use scan data to retarget customers with content, ads, or offers to drive repeat purchases

# FAQs

##### What’s the difference between this and a QR code?

QR codes are static and easy to clone. Legitimate’s NFC tags are dynamic, encrypted, and can’t be copied. Every tap creates a one-time link.

##### What’s so unique about Legitimate’s NFC tags?

They’re secure, sleek, and flexible. Our tags work across any surface, deliver dynamic content, and update on the fly. No fluff. Just tech that works.

##### Do fans need to download an app?

Nope. Just tap in.

##### Can I use my own suppliers?

Absolutely. We work with your team or help you produce.

##### How long does setup take?

We can prototype in days and ship tags in weeks.

##### What kind of content can I deliver?

Music, video, secret drops, giveaways, loyalty programs, you name it.

##### Can I see who scanned my product?

Yes, our dashboard tracks engagement and helps you retarget based on behavior.

##### Can I change the experience after launch?

Yes, content is fully editable via CMS.